![McDonald's apologises after viewers complain 'shameless' TV advert exploits childhood bereavement | London Evening Standard | Evening Standard McDonald's apologises after viewers complain 'shameless' TV advert exploits childhood bereavement | London Evening Standard | Evening Standard](https://static.standard.co.uk/s3fs-public/thumbnails/image/2017/05/16/07/mcdonaldsadvert1605a.jpg?width=1200&height=1200)
McDonald's apologises after viewers complain 'shameless' TV advert exploits childhood bereavement | London Evening Standard | Evening Standard
![Marketing Week в Twitter: „McDonald's 'dead dad' ad could face investigation after more than 100 complaints https://t.co/kw9xhrVsEH https://t.co/IvzUwuyXAI“ / Twitter Marketing Week в Twitter: „McDonald's 'dead dad' ad could face investigation after more than 100 complaints https://t.co/kw9xhrVsEH https://t.co/IvzUwuyXAI“ / Twitter](https://pbs.twimg.com/media/C_82MP5UQAAEtwJ.jpg:large)
Marketing Week в Twitter: „McDonald's 'dead dad' ad could face investigation after more than 100 complaints https://t.co/kw9xhrVsEH https://t.co/IvzUwuyXAI“ / Twitter
![McDonald's forced to apologise for 'shameless' advert that 'exploits bereavement' by showing young boy grieving for his dead dad | The Sun McDonald's forced to apologise for 'shameless' advert that 'exploits bereavement' by showing young boy grieving for his dead dad | The Sun](https://www.thesun.co.uk/wp-content/uploads/2017/05/mcdonalds2.png)
McDonald's forced to apologise for 'shameless' advert that 'exploits bereavement' by showing young boy grieving for his dead dad | The Sun
McDonald's 'Dad advert BANNED after receiving over 100 complaints as angry viewers brand it 'Cynical and 'Offensive' – 'Shame on you!' - OK! Magazine
![Mother who lost daughter and husband defends McDonald's advert accused of 'using boy's dead father to sell burgers' - Mirror Online Mother who lost daughter and husband defends McDonald's advert accused of 'using boy's dead father to sell burgers' - Mirror Online](https://i2-prod.mirror.co.uk/incoming/article10431639.ece/ALTERNATES/n615/MAIN-Mcdonalds.jpg)
Mother who lost daughter and husband defends McDonald's advert accused of 'using boy's dead father to sell burgers' - Mirror Online
![McDonald's forced to apologise for 'shameless' advert that 'exploits bereavement' by showing young boy grieving for his dead dad | The Sun McDonald's forced to apologise for 'shameless' advert that 'exploits bereavement' by showing young boy grieving for his dead dad | The Sun](https://www.thesun.co.uk/wp-content/uploads/2017/05/hd-composite-mcdonalds1.jpg?strip=all&quality=100&w=750&h=500&crop=1)